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成都lavazza咖啡豆专卖(重庆lavazza咖啡)四川lavazza动态:文老师

Lavazza, Italy's favourite coffee Lavazza
About the company, coffee, the range of Lavazza products, design, communication and community,
bringing Italian espresso and culture to the world.

跨越一整世纪的LAVAZZA,有浓厚的意大利传统家族色彩,代代相传、绵延孳长。 开创人Luigi Lavazza是一位天生的商业好手,毕生致力于咖啡的经营,在咖啡的国度里,是一个相当传奇的人物, 1895年LuigiLavazza以26000里拉(约20元美金),在北意大利的旧商区Torino,买下一个小杂货店Paissa olivero,这便是LAVAZZA王国的种子,在那个时代里,杂货店兼具着生产者和零售商的双重角色,Luigi Lavazza自己购买生豆,再应顾客委托烘焙各式符合客户口味的咖啡,由于高度的兴趣,很快的他就掌握了烘焙过程中每个深层的技巧,第一次世界大战后,他的三个儿子Mario 、Beppe 、Pericle 相继退伍并加入,Luigi Lavazza也得以有余力将零售更发展为批发商,而在咖啡王国的道路上,跨出成功的一大步。

Lavazza's New Turin Headquarters
A project of excellence for the city.

Turin, 21 October 2009 – Lavazza will build its new executive office headquarters in Turin, in an area currently owned by ENEL bordered by Via Bologna, Via Pisa, Via Ancona, Largo Brescia and Corso Palermo. Enel has announced that it accepted Lavazza's expression of interest in buying the property. The city of Turin has evaluated and agreed with Lavazza's choice of this location, given the evident economic, urban-planning and social benefits it will bring. The purchase and subsequent transformation of the area can begin once approval has been obtained for the changes to the City's Urban Development Plan.

发展简史:

然而,就在才开始起步,眼看市场充满无限商机时,国际情势又起了变化,第二次世界大战爆发,意大利受到国际同盟的抵制,所有物资都无法进入意大利,整个意大利咖啡市场也几乎停摆,但在困难的环境中,Lavazza却未放弃惨淡经营的咖啡事业,终于战后,他硕果仅存,一支独秀主宰了意大利咖啡市场。 60年代初期,Lavazza更首先采用真空包装的技术,保存了研磨咖啡的新鲜,此举不仅急速扩张了他原有的生产线,更在SettinoTorimese又开发了另一条更大的生产线,为了应付不同客户的订单,Lavazza不断的推出更新的口味、不同的包装,建立越见蓬勃的咖啡市场。70年代末期,Lavazza推出一支非常成功广告:" The more you drink it down ,the more it pick you up"这朗朗上口的广告,让Lavazza藉以进入整个欧洲市场,正式成为跨国企业, 1982年,LAVAZZA在法国成立了第一家海外分公司,紧接着德、英、奥、美、加也相继设立分公司,年产量已经超过100,000公吨,成为全球最大的咖啡商。

Lavazza plans to reorganise its offices, which are currently located in three different buildings (Corso Novara 59 and Via Tollegno 16 and 22), in order to expand, improve and increase the efficiency of its work spaces. The redevelopment of the entire Via Bologna block, which will cost an estimated euro 130 million (at current prices), will cover a gross floor area of 30,000 square metres. About 60% of the area will house the Lavazza offices, while the smaller portion will be used for residential and commercial spaces, public and private services and adequate underground parking. Lavazza's Settimo Torinese industrial centre, one of the largest coffee transformation and production plants in the world, will retain its central position.


1996年,Lavazza的研发部门发展了一项极尖端科技的革命性产Espresso point , 此举让咖啡馆的经营变成每一个人都能实现的梦想,办公室也不再是二流咖啡的殖民地,让Lavazza的营业额顿增加了35%,再创高峰,年产量更达400,000公吨。 Lavazza已是全球咖啡的代言人,无可取代的领导者,在意大利有 75% 的人为他着迷,占有全世界45% 的市场,无疑的,他已经成为本世纪一个最成功的商业典范。

LUIGI LAVAZZA S.P.A.
For over a century, Lavazza has been synonymous with quality coffee. With a 47% market share (in value; source: Nielsen), it is the undisputed leader in Italy's retail market, serving the Home and Away-From-Home sectors (Foodservice, Vending and Coffee Shop Business). Since early in the 1990s, Lavazza has been building a leadership position in the capsule-system market too - thanks to successful products such as Lavazza Espresso Point, Lavazza BLUE and its latest machine, A Modo Mio - and has a large number of machines installed across the world. The company, which was established in Turin in 1895 and is currently present in over 90 countries, posted euro 1,121.6 million in sales in 2008. Lavazza has more than four thousand employees and produces over one million quintals (over 220 million pounds) of coffee at its four plants in Italy.

路易吉拉瓦扎股份公司

一个多世纪以来,一直与拉瓦扎优质咖啡的代名词。凭借47%的市场份额(按价值;来源:Nielsen),它是意大利的零售市场无可争议的领导者,服务家庭和外之家部门(餐饮服务,自动贩卖机及咖啡厅业务)。由于在20世纪90年代初,拉瓦扎已建立了囊中,系统的市场领导地位太-Lavazza浓缩咖啡,如点,拉瓦扎蓝色,最新的机器,一个成功的产品Modo的神达感谢 -并拥有大量机器安装在世界各地。该公司成立于1895年的都灵,目前在全世界90个国家,2008年公布的销售额257.2亿欧元。拉瓦扎有超过四万名员工和超过百万担(超过220万英镑)在其生产的咖啡在意大利的四个工厂。 联系:成都一目天咖啡

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